Free Software Update for the Revolutionary Lowrance HDS Displays Offers Advanced Performance as well as Compatibility with the Award-Winning Broadband Radar and All Navionics® Charts
Tulsa, Okla. – Lowrance, a world-leading brand in marine electronics since 1957 and GPS navigational systems since 1992, announced today the availability of software version 2.1.30.58 with enhanced functionality for its HDS (High-Definition System) displays. Compatible with all Lowrance HDS chartplotter-equipped models, the free software update provides support for the new revolutionary Lowrance BR24 Broadband Radar with close-in scan capabilities to 200 ft. (50 m); full Navionics® compatibility for its Platinum+, Platinum, HotMaps Platinum and Goldcartography; enhanced Lowrance chart detail and information; Navionics TurboView™ advanced functionality and a wealth of other features. Available as a free download, the Lowrance software update provides access to exclusive performance, safety and mapping enhancements giving HDS users the ability to make the most of every on-the-water excursion. 
The Lowrance HDS system software version 2.1.30.58 update increases chart loading speed of Lowrance cartography at start-up and provides superior interface responsiveness. Detail-rich radar overlays with transparency control are available with the addition of Lowrance BR24 Broadband Radar™, LRA-1800 or LRS-4000 radar, and SIRUIS® weather overlays are available with the Lowrance LWX-1 weather module in the United States. A new dimension in navigation, the advanced TurboView functionality incorporated in the upgrade offers fluid panand zoom plus viewing rotation, as well as seamless transition between 2D and 3D Platinum and Platinum+ cartography chart views with depth and elevation contour shadings. Other features include a new steer navigation panel display; improved waypoint, route and trail management; information page options including navigation and tournament layouts; increased display overlay data options, and tidal station nav aids for U.S. HDS displays with built-in Lowrance Nautic Insight™ or Insight USA™ charts. 
“Our HDS software update gives customers access to breakthrough technology in navigation and collision avoidance, and the most advanced cartography on the best visual display available,” said Louis Chemi, executive vice president and chief operating officer, Navico Americas. “Packed full of rich performance upgrades for increased functionality, this update offers unparalleled radar and mapping options for high-definition Lowrance GPS chartplotting.” 
The free Lowrance HDS software update, version 2.1.30.58, is compatible all HDS chartplotter-equipped systems purchased worldwide and is available to download online from www.lowrance.com. For more information on the HDS update, Lowrance HDS multifunction displays, or the entire Lowrance line of marine electronics, please visit www.lowrance.com or call 1.800.324.1356 in the USA or 1.800.661.3983 in Canada. 
-30- 
About Lowrance:The Lowrance® brand is wholly owned by Navico, Inc., a privately held, international marine electronics company. Navico is currently the world’s largest marine electronics company, and is the parent company to five well-established marine electronics brands: B&G®, Eagle®, Lowrance, Northstar and Simrad®. www.navico.com

Marine Electronics Leader’s Advanced High Definition System Takes Top Honors in Electronics Category
Tulsa, Okla. – Lowrance, a world-leading brand in marine electronics since 1957 and GPS navigational systems since 1992, won top honors for its revolutionary 10-inch High-Definition System, the HDS-10 with Insight USA™ cartography, in the electronics category at the 52nd Annual International Convention of Allied Sportfishing Trades (ICAST). Recognizing contributions to sportfishing, the New Product Showcase entries are judged by industry buyers and media representatives based on innovation, execution, workmanship and practicality. The winning Lowrance HDS system combines high-definition navigation with award-winning fishfinding technology and offers easy-to-use, big-screen performance, high-definition mapping, and full networking functionality—all at an affordable price. In addition, HDS-10 is fully compatible with the all-new, groundbreaking LSS-1 StructureScan™ sonar imaging module—available later this year—featuring panoramic underwater picture-like viewing with SideScan plus an exclusive new DownScan Imaging™ technology! 
“We designed HDS-10 with the most advanced feature set and expansion capabilities possible to enhance any angler’s time on the water,” said Louis Chemi, executive vice president and chief operating officer, Navico Americas. “To have the industry’s leading editors and buyers recognize the system, is truly an honor and a testament to our commitment to provide boaters exceptional electronics technology.” 
The Lowrance HDS-10 multi-function GPS chartplotter/fishfinder system incorporates awardwinning Lowrance Broadband Sounder™ technology, which is proven to find more targets with greater sensitivity and higher definition. With Insight USA cartography, HDS delivers a new dimension in mapping detail including stunning life-like perspectives of inland and coastal bottom contours, and topography for fishing and navigation with built-in Fishing Hot Spots® inland and coastal charts. Easily expandable, HDS-10 is networkable with cutting-edge technology including the LSS-1 StructureScan sonar imaging module, SIRIUS® real-time weather and stereo-quality radio with inland and coastal package options, the award-winning Lowrance BR24 Broadband radar, and Navico’s exclusive Track-Your-Buddy™ and Get-Buddy™ features when connected to Lowrance-compatible VHF marine radios. 
For more information on the Lowrance HDS-10, Lowrance or its entire line of marine electronics, please visit www.lowrance.com or call toll-free 1.800.324.1356 in the USA or 1.800.661.3983 in Canada. 
-30- 
About Lowrance:The Lowrance® brand is wholly owned by Navico, Inc., a privately held, international marine electronics company. Navico is currently the world’s largest marine electronics company, and is the parent company to five well-established marine electronics brands: B&G®, Eagle®, Lowrance, Northstar and Simrad®. www.navico.com
 

Lowrance®, a brand by Navico, a leading global manufacturer of leisure navigation electronics, has won a top industry award for its new Endura Sierra handheld GPS. 
The Lowrance Endura Sierra, the top of the range unit, gained accolade in the OutDoor INDUSTRY AWARD ‘Best Accessory’ category at the Outdoor Show in Friedrichschafen, Germany on July 16. 
The Lowrance Endura series consists of three innovative touch-screen GPS handhelds: the flagship Sierra – the most powerful and complete outof-the-box GPS available; the Safari – a versatile navigator for any outdoor activity; and the Out&Back – setting a new standard in affordability and ease of use. 
Now in its fourth year, the OutDoor INDUSTRY AWARD, hosted by Messe Friedrichshafen and organized by iF, has a solid reputation among manufacturers, retailers and consumers. Some 242 entries were submitted from 18 different countries with a total of 63 products chosen as prizewinners. 
A pan-European judging panel comprised of professional adventurers, outdoor magazine editors, and seasoned industry executives evaluated the product entries based on strict criteria including innovation, design quality, functionality and workmanship. 
The innovative Sierra GPS device received praise for its design and advanced technical capabilities, and impressed judges with its combined touch-screen functionality and quick access buttons. The Sierra, along with the Safari and Out&Back, also offer unrivalled flexibility and access to the widest possible range of third party and community content. 
Navico EMEA Operational Marketing Manager, Jo Bainbridge, said: “The Endura series continues to impress those with an active interest in the outdoors with its stylish design and impressive functionality. Our New Zealand based design agency, 4ormfunction and our internal mechanical designer Pablo Eynon have both done a fantastic job.” 
“Earlier this year Lowrance welcomed Europe’s leading outdoor and technology journalists to a special Endura preview launch event in the Lake District. We received some very positive feedback and some excellent reviews in the outdoor and national press. This award is further recognition from industry experts of the quality and functionality of the Endura units.” 
Lowrance received its award at the official ceremony on July 16 in Germany. Further award categories were ‘Apparel’, ‘Backpacks’, ‘Mountain Climbing Equipment’, ‘Camping Equipment’, ‘Sleeping Bags’, and ‘Products with High Ecological and Sustainable Value’. Winning products are showcased on the IF website www.ifdesign.de 
Comments from the panel of judges included: 
“One thing became very apparent in the 63 awards that were presented in this competition: Design, coupled with innovation, is still the essential principle in the outdoor industry. Product design is becoming more sophisticated, the workmanship of the products and the overall level of quality have improved significantly.”(Mark Held, European Outdoor Group) 
“The OutDoor INDUSTRY AWARD is one of the most important awards in the outdoor industry and rewards the industry’s unabated innovative strength. Although there are not really that many revolutionary innovations, the continuous fine-tuning done on existing products over the years results in outdoor equipment that is getting better and better all the time.”(Frank Wacker, Editorial team outdoor, Motor Presse Stuttgart) 
-Ends- 
Notes to EditorAbout Navico and LowranceThe Lowrance brand is wholly owned by Navico Holding AS, a privately owned, international electronics company. A leader in outdoor recreational GPS electronics and currently the world’s largest marine electronics manufacturer, Navico is the parent company to five well-established brands: B&G, Eagle, Lowrance, Northstar and Simrad. Visit www.lowrance.com and www.navico.com
 

Electronics Leader Unveils LSS-1 StructureScan™ Sonar-Imaging Module Option for HDS at ICAST 2009
Tulsa, Okla. – Lowrance, a world-leading brand in marine electronics, announced today the premier of its next-generation sonar technology, the LSS-1 StructureScan™ sonar imaging module for Lowrance High Definition Systems (HDS), at ICAST 2009 in Orlando, Florida. Raising the bar in fish-finding technology, the sonar-imaging module is the world’s first to offer anglers a new dimension in underwater picture-like displays — side-to-side plus straight down, full panoramic viewing. 
The innovative Lowrance StructureScan features a combination of SideScan and an exclusive new DownScan Imaging™ technology. SideScan provides full-screen left and right side-viewing with extra-crisp detail of up to 480 ft. (146 m) of underwater coverage that displays structure and fish targets, as well as their imaging-scan shadows. The new DownScan Imaging feature allows anglers, for the first time, to see submerged detail directly beneath their boats, providing a complete underwater picture in a screen format that is easy to interpret. With revolutionary onscreen display versatility, anglers can merge Lowrance side and down sonar scans in splitscreen to view wide-area surveys and highly-defined detail. As a unique new tool, anglers can also compare DownScan Imaging with 2D sonar images in split-screen display to better distinguish fish from structure. Removing all of the guesswork common to existing fish-finding technology, the new LSS-1 delivers the highest underwater definition ever achieved with crystalclear views in shallow and deep, freshwater or saltwater – even at speeds up to 30 mph. 
“The new StructureScan sonar-imaging module is another revolutionary step forward in sportfishing marine electronics from Lowrance,” said Louis Chemi, executive vice president and chief operating officer, Navico Americas. “Offering never-before-seen underwater detail, the sonar module is the first and only wide-coverage sonar solution that also delivers a total underwater panoramic picture — so anglers won’t miss a thing. Combine this new structureand fish-finding tool with additional cutting-edge features available with Lowrance’s HDS displays, such as built-in, award-winning 2D Broadband Sounder™, Insight mapping, Navionics® compatibility with Turboview™, award-winning Broadband Radar™ and SIRIUS® weather solutions, and the results are truly amazing.” 
The LSS-1 StructureScan sonar imaging module allows anglers to cursor anywhere on the screen to receive information on distance from the boat and target depth for an exciting newlevel in precision bait or lure presentation. In addition, a new synchronized TrackBack™ function featuring simultaneous scroll-back in the recorded history of sonar or mapping windows, allows anglers to find spots and set waypoints for easy returns to desired fishing locations. Ensuring the ultimate in functionality, StructureScan sonar imaging can combine one or more views in a window to display HDS built-in Lowrance Lake Insight™, Nautic Insight™ or Insight USA™ cartography with Fishing Hot Spots® inland and coastal detail, as well as all Navionics Platinum, Platinum+ and other chart card offerings. 
Based on Lowrance’s affordable, plug-and-play, onboard, high-speed Ethernet network, the LSS-1 StructureScan sonar imaging module is an optional add-on that easily networks with up to three onboard HDS displays to share SideScan, DownScan and 2D sonar imaging for boatwide underwater surveillance, each with independent control. Enhancing safety and fun on the water, the LSS-1 can also network with the new BR24 Broadband Radar and LWX-1 SIRIUS satellite weather module via Ethernet. The fully-waterproof LSS-1 module comes with a rugged, low-profile, dual-frequency 455 kHz and 800 kHz panoramic imaging transducer that is easy to install, and offers multiple mounting locations, including a simple adapter option for a trolling-motor mount. The transducer also features a built-in temperature sensor and operates in tandem with any HDS 2D sonar transducer without cross-talk interference for display clarity. Like all Lowrance products, the LSS-1 StructureScan sonar imaging module is protected by a two-year limited warranty. 
Price & Availability:The new Lowrance LSS-1 StructureScan sonar imaging module, exclusive for HDS displays, has a suggested retail price of US $699.00, and will be available for purchase from authorized Lowrance dealers and distributors throughout the United States and Canada later this year. For more information on StructureScan, or to learn more about Lowrance and its entire product line, please visit www.lowrance.com. 
-30- 
About Lowrance:The Lowrance® brand is wholly owned by Navico, Inc., a privately held, international marine electronics company. Navico is currently the world’s largest marine electronics company, and is the parent company to five well-established marine electronics brands: B&G®, Eagle®, Lowrance, Northstar and Simrad®.

Marine Electronics Leader Congratulates Scott Suggs and Todd Driscoll on for Impressive Performances While Using Lowrance Products
Tulsa, Okla. – Lowrance, a world-leading brand in marine electronics since 1957 and GPS navigational systems since 1992, announced today that Lowrance ProStaffer Scott Suggs received second place at the prestigious FLW Outdoors Tour. Fishing the four-day tournament at Table Rock Lake in Branson, Missouri, on March 12-15, 2009, Suggs finished only 11 ounces behind winner Anthony Gagliardi. Taking home a $50,000 consolation prize, Suggs relied exclusively on a suite of Lowrance products, including the award-winning, next-generation Broadband Sounder for its advanced noise reduction, enhanced image quality and cutting-edge target display definition, to quickly eliminate unproductive water and locate active bass. 
"I spent one whole day of practice doing nothing but idling huge flats in 100 feet of water using my Lowrance electronics to find schools of bait and bass suspended over trees," said Suggs. "And I found just what I was looking for—spotted bass suspended in about 25 to 30 feet of water over 40- and 50-foot trees. That Lowrance unit showed everything beautifully—the trees and the bass suspended right over the tops of them—it was picture perfect. My Lowrance graph played a huge part in my success.” 
“Our congratulations go to Scott for his impressive performance at the 2009 FLW Outdoors Tournament,” said Gordon Sprouse, director of marketing, Navico. “We are thrilled to partner with him and support his angling drive. His success while using our best-in-class Broadband Sounder is a powerful testament to our industry-leading sonar capabilities.” 
On the same weekend, bass angler and Lowrance ProStaffer Todd Driscoll earned championship honors worth $12,000, at the Toyota Tundra Bassmaster Weekend Series operated by American Bass Anglers on Sam Rayburn Lake in Jasper, Texas. Driscoll, who also uses Lowrance products exclusively, has made the cut to advance to the regional championship. 
For more information on Lowrance or its entire line of marine electronics, please visit www.lowrance.com or call 1.800.324.1356 in the USA or 1.800.661.3983 in Canada. 
-30- 
About Lowrance:The Lowrance® brand is wholly owned by Navico, Inc., a privately held, international marine electronics company. Navico is currently the world’s largest marine electronics company, and is the parent company to five well-established marine electronics brands: B&G®, Eagle®, Lowrance, Northstar and Simrad®.

2009 Champion Skeet Reese, 17 Others in Final 25 Cut of Classic Contenders Made Lowrance Their Choice for the Red River Bass Competition
Tulsa, Okla. – Lowrance, a world-leading brand in marine electronics since 1957 and GPS navigational systems since 1992, continues to be the top professional anglers’ choice for fishfinding and navigation performance — as proven at the 39th Bassmaster Classic, hosted in Shreveport, Louisiana, February 20 – 22, 2009. 
Of the 25 contenders who made the cut for Sunday’s final competition day, 17 used Lowrance exclusively -- including 2009 Classic champion Skeet Reese and the other top five pros. During the Bassmaster Classic, all contenders are allowed to fish from their own boats, equipped with the electronics of their choosing. 
The 2009 Classic winner Skeet Reese attributed much of his success to his Lowrance equipment onboard. “It was awesome for this kind of fishery. I could easily find the breaks and position on the right stumps,” said Reese. “Without Lowrance, I would’ve been unable to see the key points and would’ve been fishing blind.” 
“Even the Lowrance GPS maximized my efforts,” Reese said. “It guided me along a creek trail through stumps, and left a plot I could easily repeat. I had a safe trail to follow again and again, and that gave me a five-minute fishing time advantage each way.” 
With his win, Reese joins a distinguished group of past Classic winners who depend on Lowrance. In fact, 8 of the last 10 Bassmaster Classic champions have equipped their personal boats with Lowrance. 
“We congratulate Skeet on his well-deserved win, and we’re fortunate for all the years he’s been a part of the Lowrance Pro Team ,” said Gordon Sprouse, director of marketing for all Navico Americas brands. “With the new Lowrance High Definition System (HDS) displays now shipping, and a side-viewing add-on HDS option coming later in 2009, Skeet and others will be enjoying an even greater technology advantage in future bass tournaments.” 
The Bassmaster Classic is considered the most prestigious freshwater fishing tournament in the world. The 2009 Bassmaster Classic attendance shattered all previous records, with a total attendance of 137,000 fishing fans besting the previous record of 82,600 attending the 2003 Classic in New Orleans, Louisiana. 
For more information about Lowrance and its entire product line, please visit www.lowrance.com, or call 1.800.324.1356 in the USA or 1.800.661.3983 in Canada.

Link: http://www.lowrance.com/About/Press-Releases/Lowrance-Leads-the-Way-at-39th-Annual-BASSMASTER-Classic/
<< Read this press release in fully formatted Adobe PDF >>

 
Innovative HDS Multifunction Displays to Offer Advanced Fishfinding Technology
Tulsa, Okla. – Lowrance, a world-leading brand in marine electronics since 1957 and GPS navigational systems since 1992, announced today, at the Bassmaster Classic in Shreveport, Louisiana, its introduction of a new side-viewing sonar technology option for its powerful line of HDS (High Definition System) multifunction displays. Available in 2009, the Lowrance sideviewing sonar technology depicts the underwater world of bottom and structure in photo-like presentations. 
Presenting an advanced new dimension in bottom and structure viewing, Lowrance side-viewing sonar delivers the same legendary total-sonar performance that anglers have come to expect from Lowrance. In addition, the side-viewing sonar works in tandem with existing high-definition 2D sonar displays – powered by the built-in HDS Broadband Sounder. 
A simple, cost-efficient add-on module, the new side-viewing technology is easily networked using Lowrance Ethernet connections, allowing anglers to enjoy the Lowrance sonar advantage on all HDS displays mounted on their boat. 
Designed by the leader in recreational fishfinder innovation, the new Lowrance side-viewing sonar option is welcome news for serious and pro anglers, as well as those involved in underwater search and recovery, marine archeology and marine ecology sciences. 
Full details, pricing and a projected 2009 availability date for the new Lowrance side-viewing supplemental HDS sonar technology option is expected to be released at the American Sportfishing Association’s ICAST trade show in Orlando, Florida in July.

Link: http://www.lowrance.com/About/Press-Releases/Lowrance-Announces-Side-Viewing-Sonar-Option-for-New-High-Definition-Systems/
<< Read this press release in fully formatted Adobe PDF >>

 
Electronics Leader Unveils “New Wave” of Recreational Marine Radar for Use with HDS High-Definition System Multifunction Displays
Tulsa, Okla. – Lowrance, a world-leading brand in marine electronics since 1957 and GPS navigational systems since 1992, announced today its new innovative solid state radar solution, the BR24 Broadband Radar. The world’s first recreational marine Frequency Modulated Continuous Wave (FMCW) radome, the BR24 represents the next generation of radar safety, affordability and ease of use. Combining straightforward installation, flexible antenna placement options and low power draw, Broadband Radar is the clear choice for every type of vessel.  
The ultimate vessel navigation and collision avoidance accessory, the new Lowrance BR24 brings boaters of important performance and safety benefits, including superior target definition and target separation in close quarters, where it matters most. Boasting range resolution to less than 3-meters, the BR24 eliminates close-in vessel blind spot (main bang) resulting in crystalclear, highly-detailed intuitive views of surroundings to a 1/32 nautical mile range scale.  
Incredibly safe, the new radome transmits at 1/20,000 the power of traditional radar (less than 1/10th the energy of a cell phone) and emits no harmful radiation outside the dome, allowing for flexible installation on a vessel. Other innovative features of the BR24 include, advanced clutter rejection which virtually eliminates tuning; rapid cold start and InstantOn™ from standby which eliminates time-wasting warm-up; and an incredibly low power consumption (30%-50% more efficient) when compared with traditional pulse radomes.  
“After more than five years of intense research, development and testing, we’re very pleased to introduce this important breakthrough to the recreational marine industry,” said Jens-Thomas Pietralla, president and CEO, Navico. “Broadband Radar is a perfect example of our commitment to pioneering new technology and developing innovative new products. We didn’t simply enhance currently available technology; we took a bold new approach to developing better, safer and easier-to-use radar systems.”  
Compatible with all Lowrance HDS (High Definition System) 5-, 7-, 8- and 10-inch multifunction displays, the Lowrance BR24 provides an effective 24 nm range and supports chart overlay, display networking, and more. The compact 18” radome measures 11.02-inch high x 19.27-inch diameter (280 mm x 488 mm), weighs 16.3 pounds (7.4 kg), and installs quickly with an easy-toroute 0.5-inch (13.5 mm) diameter scanner cable. Drawing 17 watts during operation (1.6 watts standby) the radome has an operating temperature range of -25 to +55-degrees Celsius. The BR24 is waterproof to the IPX6 standard, and is protected by a 2-year warranty.  
Price & Availability: The new Lowrance BR24 Broadband Radar has a price of U.S. $1,699.00, and will be available in the second quarter of 2009 for purchase from authorized Lowrance dealers and distributors throughout the United States and Canada. For more information on the Lowrance BR24 Broadband Radar, or the entire Lowrance line of marine electronics, please visit www.lowrance.com or call toll-free 1.800.324.1356 in the USA or 1.800.661.3983 in Canada.

Link: http://www.lowrance.com/About/Press-Releases/Lowrance-Introduces-the-BR24-Broadband-Radar/
<< Read this press release in fully formatted Adobe PDF >> 

Innovative Touch-Screen Device Delivers Easy-to-Use and Fully Customizable GPS Mapping to Outdoor Enthusiasts
Tulsa, Okla. – Lowrance, a world-leading brand in marine electronics and GPS navigational systems since 1957, announced today the Outback, its next generation, touch-screen, easy-to-use handheld GPS. The highly adaptable, cost-effective GPS product in Lowrance’s new Endura handheld line up*, the Out&Back provides extensive expansion capabilities for the outdoor enthusiast. Preloaded with a sophisticated base map and offering multiple mounting choices and downloadable mapping options, as well as support for shared web community content and plug-and-play micro SD cards, the Out&Back offers an economical, yet completely scalable, solution for adventure sport-minded individuals.  
Smartly designed for easy, out-of-the-box use, the Out&Back’s straightforward menu makes navigation simple. Its large color transflective touch-screen allows for easy viewing and operation, and its pre-loaded mapping content with detailed hill shading, topographic contours, primary roads and key Points of Interest (POI) provides accurate and realistic situational awareness. Out&Back is also easy to customize, including a recording option that saves trails and routes allowing quick recall or sharing, a geocaching application compatible with Geocaching.com and power standby to conserve battery life as well as provide ultra-fast startup. The Out&Back supports Lowrance’s full range of optional mapping content including Fishing Hot Spots® and Lakemaster® charts, as well as national and international maps, and sport-specific content. Like all Endura handhelds, the Out&Back accepts public domain files and community-based content such as GPX trails, routes and general outdoor POIs. 
”The Out&Back handheld GPS provides outdoor enthusiasts with a savvy, comprehensive navigation tool at an affordable price,” said Jens-Thomas Pietralla, president and CEO of Navico. "With its tremendous expansion capabilities and access to community content, the Out&Back is fully customizable to provide enthusiasts the exact support they need whatever and wherever their outdoor adventures take them.”  
The Out&Back GPS handheld’s compact yellow housing with rubberized armoring provides a comfortable grip. Its user interface is optimized for ease-of-use and features both touch screen and keypad functionality. The device measures 5.1-inch high x 2.3-inch wide x 1.1-inch deep (130mm x 60mm x 31mm) and weighs a scant 5.8 ounces (165 grams) without two AA batteries. The handheld device includes a high-resolution 2.7-inch color touch screen display, micro SD slot with up to an additional 32GB of storage for mapping cards, mini-USB port for power and data cables (USB-to-mini USB cable included), cigarette lighter adapter and a reinforced attachment loop. The Out&Back and all Endura systems are protected by a one-year limited warranty.  
Price & Availability: The Lowrance Out&Back GPS has an MSRP of $229.99 U.S. and will be available for purchase in May 2009 through authorized Lowrance dealers and distributors. For more information on the Out&Back, the complete Endura line and compatible mapping products, visit www.lowrance.com/Endura, or call 1.800.324.1356 in the USA or 1.800.661.3983 in Canada. 
-30- 
* The Lowrance Endura line consists of three innovative touch-screen GPS handhelds for the outdoor market: the flagship Sierra – the most powerful and complete out-of-box GPS experience available, the Safari – the most versatile navigator for any outdoor experience, and the Out&Back – setting a new standard in affordability and ease of use. 
AccuTerra is a GPS mapping product provided by Intermap Technologies 
About Navico and Lowrance:The Lowrance® brand is wholly owned by Navico Holding AS, a privately held, international electronics company. A leader in outdoor recreational GPS electronics and currently the world’s largest marine electronics manufacturer, Navico is the parent company to five well-established brands: B&G®, Eagle®, Lowrance®, Northstar® and Simrad®.

Link: http://www.lowrance.com/About/Press-Releases/Lowrance-Announces-New-Outback-GPS-Handheld/
<< Read this press release in fully formatted Adobe PDF >>

Full-Featured Touch-Screen Device Provides Outdoors Enthusiasts Versatile GPS Mapping Capabilities
Tulsa, Okla. – Lowrance, a world-leading brand in marine electronics and GPS navigational systems since 1957, announced today its full-featured, touch-screen handheld GPS, the Safari. Offering enhanced situational awareness to outdoor enthusiasts, the Safari combines advanced mapping capabilities with a trip computer, electronic compass and barometric altimeter into a powerful handheld GPS system. A touch-screen display and simple, intuitive keypad make it easy to enter data and access information. The Safari is preloaded with a sophisticated base map and supports both plug-and-play micro SD cards and downloadable maps offering complete versatility to aid any outdoor adventure. The Safari is one of three innovative products in Lowrance’s new Endura handheld GPS line*. 
Fully functional right out of the box, the feature-packed Safari is the ideal all-purpose outdoor handheld GPS. The device includes a large color transflective touch-screen for easy viewing and enhanced functionality. It incorporates a high-performance processor and high-speed memory for quick map redraw and panning; a trip computer that records trails, trip times and distance; pre-loaded mapping content with detailed hill shading, topographic contours, primary and secondary roads and key Points of Interest (POI); and an unlock option for full-featured turn-by-turn navigation. The innovative GPS handheld also offers multimedia resources including MP3/voice notes as well as a picture and video player. The Safari can be customized to meet individual needs; accepting many public domain files and community-based content such as GPX trails and general outdoor POIs. 
”The Safari handheld GPS is designed for outdoor enthusiasts who want the ultimate versatility,” said Jens-Thomas Pietralla, president and CEO of Navico. "With its high performance navigation, large full-color touch screen, tremendous expansion capabilities and access to community content, the Safari is well-suited for hiking, mountain biking, hunting, backpacking and geocaching, as well as cycling, snowmobiling, off-roading, paddlesports and skiing or simply for lovers of them all.” 
The Safari GPS handheld has a compact, sleek housing that incorporates rubberized armoring that protects the unit and provides a comfortable grip. Its user interface is optimized for ease-of-use featuring both touch screen and keypad functionality. The device measures 5.1-inch high x 2.3-inch wide x 1.1-inch deep (130mm x 60mm x 31mm) and weighs a scant 5.8 ounces (165 grams) without two AA batteries. The GPS handheld includes a high-resolution 2.7-inch color touch screen display, marine-grade speaker, headphone jack, microphone, mini-USB power port, USB-to-mini USB cable and a reinforced attachment loop. A micro SD card slot allows up to 32GB of user-specific storage for mapping, picture, video and MP3 audio files. The Safari, like all Endura handheld GPS products, is protected by a one-year limited warranty. 
Price & Availability: The Lowrance Safari GPS has an MSRP of $384.99 U.S. and will be available for purchase in May 2009 through authorized Lowrance dealers and distributors. For more information on the Safari, the complete Endura line and compatible mapping products, visit www.lowrance.com/Endura, or call 1.800.324.1356 in the USA or 1.800.661.3983 in Canada. 
-30- 
* The Lowrance Endura line consists of three innovative touch-screen GPS handhelds for the outdoor market: the flagship Sierra – the most powerful and complete out-of-box GPS experience available, the Safari – the most versatile navigator for any outdoor experience, and the Outback – setting a new standard in affordability and ease of use. 
AccuTerra is a GPS mapping product provided by Intermap Technologies 
About Navico and Lowrance:The Lowrance® brand is wholly owned by Navico Holding AS, a privately held, international electronics company. A leader in outdoor recreational GPS electronics and currently the world’s largest marine electronics manufacturer, Navico is the parent company to five well-established brands: B&G®, Eagle®, Lowrance®, Northstar® and Simrad®. 

Link: http://www.lowrance.com/About/Press-Releases/Lowrance-Introduces-the-Versatile-Safari-Outdoor-GPS-Handheld/
<< Read this press release in fully formatted Adobe PDF >>

Premier Touch- Screen Device Provides Full-Featured GPS Mapping for Outdoor Enthusiasts
Tulsa, Okla. – Lowrance, a world-leading brand in marine electronics and GPS navigational systems since 1957, announced today the introduction of Sierra, its next-generation handheld GPS. Featuring touch-screen operation, a high-accuracy 3D digital compass and barometric altimeter, the Sierra provides sensor-enhanced navigation and better situational awareness capabilities than other products on the market. Preloaded with high-detail outdoor maps and fully functional right out of the box, the Sierra is the flagship of Lowrance’s new Endura line of handheld GPS devices*. 
Designed for versatility, Sierra provides never before seen expansion capabilities. The device contains 4GB of internal memory and provides a micro SD expansion slot supporting up to an additional 32GB of storage for mapping, pictures and MP3 audio files. The pre-loaded content includes Intermap’s AccuterraTM high-resolution topographic maps, extensive outdoor trail networks and Points of Interest, as well as the NAVTEQ® road network for the contiguous 48 states with an upgrade option for full-featured turn-by-turn navigation. In addition, Lowrance offers a full range of optional mapping content including Fishing Hot Spots® and other national and international map content. Fully customizable, the Sierra accepts many public domain files and community-based content such as GPX trails and general outdoor POI’s. 
”The Sierra handheld GPS is the product that premiere outdoor enthusiasts have been waiting for,” said Jens-Thomas Pietralla, president and CEO of Navico. "With detailed on-board mapping, tremendous expansion capabilities and access to community content, the Sierra is equally suited for hiking, mountain biking, hunting, backpacking and geocaching, as well as cycling, snowmobiling, off-roading, paddlesports and skiing.”  
The Sierra offers a user interface optimized for ease-of-use featuring both touch-screen and keypad functionality. Fully waterproof to the IPx7 standard (submersible), the compact Sierra offers a comfortable grip and steel-blue housing with rubberized armoring. The device measures 5.1-inch high x 2.3-inch wide x 1.1-inch deep (130mm x 60mm x 31mm) and weighs a scant 5.8 ounces (165 grams) without two AA batteries. The handheld device includes a high-resolution 2.7-inch color touch screen display, mini-USB port for power and data cables (USB-to-mini USB cable included), and two reinforced attachment loops. The Sierra is protected by a one-year limited warranty.  
Price & Availability: The Lowrance Sierra GPS has a suggested retail price of $549 U.S. and will be available for purchase in May 2009 through authorized Lowrance dealers and distributors. For more information on the Sierra, the complete Endura line and compatible mapping products, visit www.lowrance.com/Endura, or call 1.800.324.1356 in the USA or 1.800.661.3983 in Canada. 
* The Lowrance Endura line consists of three innovative touch-screen GPS handhelds for the outdoor market: the flagship Sierra – the most powerful and complete out-of-box GPS experience available, the Safari – the most versatile navigator for any outdoor experience, and the Outback – setting a new standard in affordability and ease of use. 
AccuTerra is a GPS mapping product provided by Intermap Technologies

Link: http://www.lowrance.com/About/Press-Releases/Lowrance-Announces-Sierra-Outdoor-GPS-Handheld/
<< Read this press release in fully formatted Adobe PDF >>